Business Skills-Customer Relationship Management, Microlearning Courses [3]
Business Skills–Customer Relationship Management, Microlearning Courses
| TITLE | LENGTH | DESCRIPTION |
| Customer Relationship Management: 01. Introduction to CRM | 07:09 | Customer relationship management, or CRM, is a strategy and set of tools that organizations use to manage and analyze customer interactions and data throughout the customer life cycle. It's all about improving your understanding of your customers, which helps you build stronger customer relationships, provide better service, and make informed business decisions. In this course, you’ll learn the fundamental components of CRM, discover popular CRM platforms, and explore ways to implement CRM. |
| Customer Relationship Management: 02. Utilizing CRM | 06:20 | Customer relationship management platforms are invaluable tools for organizations aiming to streamline their sales processes and maximize customer satisfaction. A well-implemented CRM system helps manage sales leads, caters to existing customers, and even rekindles connections with former ones. There are three key aspects of utilizing a CRM platform: managing sales leads, serving existing customers, and reconnecting with former customers. We’ll discuss each of these elements in this program. |
| Customer Relationship Management: 03. Data Analytics for CRM | 05:49 | The integration of data analytics into CRM systems has become essential in maximizing the potential of these systems across various departments within a business. Data analytics in CRM involves the process of examining, cleaning, and interpreting data to reveal insights that can inform various aspects of customer interaction. This course discusses how this process can be applied in different ways across different departments. We’ll also cover some tools and techniques to help you implement data analytics. |